So the 2010 Toyota Prius wasn’t the only hybrid shown off at the Detroit Auto Show. (Otherwise known as the 2009 North American International Auto Show). Honda also unveiled its new design of the Honda Insight.
I’m sure many of you had to do a double-take when you first saw it. Remind you of anything? Hmm … a Toyota Prius maybe? I’m not sure what Honda and Toyota are pulling right now. The new 2010 Toyota Prius looks more like something from Honda, and the new 2010 Honda Insight looks more like a Toyota. Is that right? No, really! I mean here, just look at the last styling of the Honda Insight:
Does the new Insight look anything like this? Or does it look an awful lot more like this:
Yeah. I know. It’s just not right, I say. But here are the two new 2010 hybrid darlings side-by-side, just beacuse it’s that freaking … weird.
And for those of you who don’t know what a Toyota Prius looked like before, here’s an older model to compare the styling to. Note that Toyota really is keeping to their theme pretty well. While Honda … well, just what is Honda up to here, hmm?
Okay, so enough visual freak out. Honda, obviously, is desperate to take some of Toyota’s sales thunder. Have they got what it takes to do it? Let’s look at some numbers:
|Honda Insight||Toyota Prius|
|Combined HP||111 HP||134 HP|
|Fuel Economy (combined)||41 MPG||50 MPG|
So, um, that would be a “no”. Less power and worse fuel economy from the Honda Insight. Toyota clearly has the better design. But, rumor is, the Honda Insight will sell for cheaper. Cheaper by a couple of grand. Will that help them steal some of the Prius sales away from Toyota?
I don’t know. I doubt it though. It’s hard to beat a winner. And that’s clearly what Honda is struggling with. How do they beat a winner? By trying to copy them, obviously. Not by trying to actually be better. Still, it’s a start. The 2010 Honda Insight actually does compare fairly well with an older Toyota Prius. The Gen 2 Prius had a combined 110 HP and had a combined fuel economy of 46 MPG, which is really not that far from this new Honda Insight.
So I guess what you could say, that with the styling change and all, what Honda has really done is cloned the old 2nd Generation Toyota Prius. The Honda Insight is just a generation behind.